15 Years of Gamified Entertainment with Knowledge-Driven Experiences
We’re marking a significant chapter in our journey, where 15 years of innovation and curiosity have paved the way for us to continue pushing boundaries in the entertainment tech world, inspiring knowledge, and creating interactive experiences that connect people globally.As we reach our 15th anniversary, we’re driven by a bold vision for the future of interactive entertainment. Fueled by curiosity, connection and knowledge, we’re reshaping how people engage with each other through technology.
It’s been 15 years since we first emerged from Argentina, proving that a tech company from Latin America can compete globally. What started as a fintech pioneer quickly evolved into a powerhouse of entertainment tech. Over the years, we’ve shattered preconceptions and achieved milestones that once seemed impossible. We’ve reached tens of millions of people simultaneously enjoying our games in over 90% of the world's nations, setting new standards for our industry and beyond.
We’ve anticipated trends and embraced emerging technologies—such as mobile devices, artificial intelligence, gamification, and mixed realities—proving their impact long before they become mainstream.
But that’s just the beginning. As we celebrate this new chapter, we’re charging ahead, redefining what it means to create immersive, knowledge-driven experiences.
Continuous Innovation and Diversification
At etermax, we pride ourselves on staying ahead of social and technological trends. We pioneered user-generated content (UGC) with our Question Factory, a groundbreaking crowdsourcing tool that has produced over 50 million trivia questions with the collaboration and moderation of our Trivia Crack community. Our expertise has expanded from mobile to digital platforms like Facebook, YouTube, Instagram, and Twitch, as well as physical formats like books and board games, and emerging technologies like augmented reality, virtual reality, streaming services, connected TV, voice-activated devices and wearables like the Apple Watch.
This year, we’re launching the next evolution of our virtual reality offering: Trivia Crack World. This immersive 3D trivia park, accessible from multiple platforms, including VR, mobile, and desktop, takes interactivity to new heights with mini-games that challenge speed and accuracy, along with the ability to explore the park and interact with other players and beloved Trivia Crack characters in real-time. The experience is already available in early access for big fans who want to explore its attractions and access VIP features before the official launch.
“I always wanted etermax to be a leading technology and innovation company. We’re proud to have found our niche in gaming through trivia and word games. Today, we’re developing experiences across multiple technologies and platforms, connecting and fostering knowledge among millions of people, communities, businesses, and institutions,” says Maximo Cavazzani, founder and CEO of etermax.
Empowering Brands and Content Creators
We’re excited to soon introduce Trivia Crack for Creators, a program designed to help content creators and influencers optimize audience engagement and monetize their efforts. While most platforms offer tools to enhance publication reach, few address the need for improved interaction. Launching first in the U.S., this program provides tools for creating more engaging and interactive content, and has already been used in its pre-launch phase by educators, scientists, and other creators, often facing challenges in generating reach and interaction with their content.
“Trivia Crack has become synonymous with curiosity, connection, and knowledge, continuously adapting to offer new experiences,” Cavazzani adds.
Additionally, we’re soon to roll out Trivia Crack for Brands, a comprehensive solution that leverages the appeal of Trivia Crack to boost brand engagement and visibility through tournaments, trivia channels, sponsorships, integrations, and co-brandings. We’ve previously collaborated with major TV shows across various formats such as talk shows, reality shows and competitions, leading global streaming services, and prominent brands—yes, even superhero titan brands. This new platform is already working on projects with a diverse range of companies and organizations.
“Among game developers, we’re a reference in digital advertising, and among marketing agencies and ad networks, we’re leaders in gaming. It’s natural for us to bridge these sectors, acting as a link between brands, gaming, and audiences,” Cavazzani notes.
15 Years of Transformation and Leadership
Since our humble beginnings as a fintech startup with the first iPhone app for trading stocks, we’ve evolved into a global force in the video game industry. Our journey from Argentina to the world stage has left a significant mark, with worldwide hits like Trivia Crack and Word Crack leading the charge.
- Trivia Crack (2013) took the world by storm, and remains the most successful trivia app in history. It topped the U.S. App Store for 66 days and engaged 20 million daily active users in the country. Available in over 30 languages, Trivia Crack leads the trivia category in 125 countries.
- Word Crack (2011), the longest-running word game created in Latin America, has been a staple on one out of every two smartphones in Spain and is especially loved by users over 55.
With a presence in over 180 countries and more than 150 million active users annually, we stand out in the edutainment sector, focusing on games that entertain, connect, and foster knowledge.
Our expertise extends beyond gaming, as we’ve led the way in Brand Gamification™ from Latin America, and leveraging AI to collaborate with over 200 brands and organizations across 16 countries. We’ve partnered with educational institutions, media companies, and global enterprises to create innovative solutions that drive engagement and growth.
“Our story proves that it’s possible to compete in the video game industry from Argentina and to innovate in technology from Latin America,” says our founder, Max Cavazzani.
Committed to the Future
As we celebrate our 15th anniversary, we reaffirm our commitment to innovation in interactive experiences that connect people and communities, creating value for users and business partners alike. We’ll continue to champion curiosity as a driver of human development, promoting meaningful interactions through technology.
“We’re thrilled to be celebrating 15 years of driving moments of discovery. From a curious question or an unknown word to discovering unthinkable solutions for business goals powered by cutting-edge tech, we’ll keep pushing the boundaries of knowledge through interactive experiences,” Cavazzani concludes.
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